Achievements & Experience
Curriculum Vitae
SOFTWARE
Adobe:
Photoshop / Express • Xd • Acrobat
Illustrator • InDesign • After Effects
Premiere / Rush
Design:
Figma • Canva • Sketch
Project Management:
Jira • Asana • Trello • Slack
AI:
Firefly • Chat GPT
Google:
Slides • Sheets • Docs • Forms
Microsoft:
Teams • Excel • PowerPoint • Word
*I have worked with a wide variety of design tools in my career. If your workflow includes a tool I haven’t used yet, I am happy add it to my skillset.
PROFICIENCY
Product Design • Implementation • User Experience Wireframe • Market Research / Strategy • Social / Channel Marketing • Ad Buy • Proposal • Illustration
Photo & Retouching • Inventory Manufacturing Administration • Supply Chain • Payment Systems Analytics Mentoring & Employee Training • CRM Partnerships • Presentations & Communications Event Activation • On site • Fine Art Techniques
ACCOMPLISHMENTS
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I have self produced, marketed, and managed over 300 events and on-site activations in Los Angeles since 2010. This led to my role as the LA director & brand manager of an International music festival and conference.
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Maintained an activation marketing partnership with Pabst Blue Ribbon from 2015 to 2019, including two co-branded SXSW events in '16 and '17. I still have a positive relationship with the brand.
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Developed and launched close to 50 brands.
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In 2021 I discovered a pain point in the Square (now Block) Inventory system while I was managing compliance in product inventory at Dailee Holdings LLC. I met with Block and presented a compelling case that inspired Block to implement my solution. As a result, all industry leading payment processing systems followed suit, and now utilize the GS1 barcode compliance system industry wide.
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I have overseen many international design and development teams from a wide variety of cultures, languages, and backgrounds.
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Have trained 20+ designers.
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• I have overseen and played a role in the development of over 150 CPG's.
INTERESTS
EDUCATION
2007
B.A. Interactive Multimedia
Columbia, Chicago, IL
2005
A.A. Graphic Communications
Prairie State, Chicago Hts. IL
Trends in Technology & Business • Ethics in Technology
Experimental Marketing • Contemporary Art & Brand
World Building & Game Dynamics • Wildlife Conservation • Futurism Aesthetic
My experience has earned me many proficiencies. But most importantly, the understanding of how they complement one another.
CV
2021 - 2023
Consultant / Product Designer
Los Angeles, CA
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Developed 360 seed to ship business solutions.
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Brand identity design & development for clients.
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Marketing research & strategy
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Illustration & Infographics.
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Project manage development.
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Design & fabrication for consumer packaged goods.
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User interface & user experience updates for web and application.
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Product design & development.
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Train & mentor designers.
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Wireframes & Prototype.
2017 - 2021
BIZ INCUBATE
Chief Design Officer
Santa Clara, CA
- Strategize, develop, implement & execute marketing campaigns.
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Troubleshoot processes related to development & campaigns.
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Track processes & develop SOPs.
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Quality assurance in products.
- User interface design and development.
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Train & mentor design team.
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Developed partnership outreach.
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2 Successful capital raises.
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Partnership development.
2019 - 2021
DAILEE HLDG
Creative Director
Santa Clara, CA
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Brand Identity & development.
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Marketing research & strategy.
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Product design & development.
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Prototyped digital kiosk.
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Project manage development.
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Track processes & develop SOPs.
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Designed & developed 150 CPG’s.
- Designed floor plan, layout & visual merchandising for franchise storefront.
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Developed company partnership outreach programs.
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Developed consumer education programs & training modules.
2016 - 2021
THE INKAPP
Creative Director
New York, NY
- Brand identity & style guide.
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Wireframe & Prototype.
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Project manage development.
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Quality assurance in product.
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Photo retouching & editing.
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Artist outreach programs.
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On-site activation collateral: Booth design, Giveaways, waiver, license agreements.
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Marketing research & strategy
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Illustration & Infographics.
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User Interface design.
2015 - 2019
YOUBLOOM
BRAND DIRECTOR
Los Angeles, CA
- Managed on-site Activation for 6 events.
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Managed artist & repertoire.
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Brand Identity & development.
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Quality assurance in brand.
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Photo retouching & editing.
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Artist outreach programs.
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Designed & workshopped stakeholder presentations & fundraising collateral.
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Marketing research & strategy including Illustration & Infographics.
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Train & mentor design team.
the story so far...
Biography
At an early age, it had become clear that a creative path was my calling. My adolescent years were fueled by a steady diet of intensive extracurricular fine art studies, educational art programs, and graphic design courses. I completed my first professional work at the age of 16. Brand Development & Web Design for two Chicago based companies. During my senior year in high school, I excelled to earn additional credits as an assistant art teacher, and had reached the second level of available AP college courses in the Fine Art and Design curriculum. This is when my career in design began.
“As my career began to materialize, I came to understand, a successful artist requires all of these skills and more.”
It has been an adventure.
At Prairie State I I wrapped up my A.A in Graphic Communications, in my final year I spent two semesters as a student teacher in the Digital Arts programs. Next I attended Columbia Chicago, I spent a lot of time in the local art and music scenes, and continued to hone my abilities for 2 more years while earning my B.A in Interactive Multimedia. While attending school I was steadily taking on design work for a source of income.
My career so far has been an adventure. If someone asked my younger self what I wanted to be when I grew up, I had a template response, “I’m going to be an Artist”. At the time I envisioned living in a city loft, receiving commissions for oil paintings for the rest of my life. If you had asked me then, would I ever need to focus on understanding the inner workings of business processes? Or would I require a high level understanding of: marketing, manufacturing, fabrication, supply chain logistics, or payment systems, I would have probably laughed and said “that’s not what an artist does.”
It turns out I had more to learn
As my career began to materialize, I came to understand, a successful artist requires all of these skills & more. With continual improvements in execution, and due to having to problem solve a multitude of elements in order to deliver my designs over the last two decades, my experience has earned me many proficiencies. Most importantly, the understanding of how they complement one another.
My path has manifested in to my experiences as a partner in a business incubation firm serving International clients, and a Co-Founder of the first federally compliant CBD Retail franchise. I look back and feel a great deal of pride that my own innovations in design, technology and business are still impacting the world in a meaningful way.