Product Design
User Experience / User Interface
I have close to a decade of experience in creating easy-to-use and stylish web and mobile products. I specializes in site architecture, UI design and UX, as well as project management. I stay up to date with the latest design trends and takes a comprehensive approach to designing and launching new projects with a focus on how it will be used in your future marketing. My aim is to deliver innovative products that exceed your expectations and create a seamless user experience for your customers.
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Here is an overview of some of the interface and experience solutions I have designed, and then I oversaw development on over the years. I have experience designing for the full spectrum of formats. From web, mobile, tablet, large format, and display, I have designed for just about every possible product type. Have a look, I would love to answer any questions you might have after your review.
Design examples & Case Study
Here are some of the digital products I have designed. I have experience in: Wireframing, prototypes, copywriting, typography, content creation, optimization, file management, project management & QA.
YouHook
360 design
v1.1 Completed July 2023
What is YouHook?
YouHook is a peer to peer rental platform that crowdsources the Items for rent. The concept of YouHook is meant to allow users to upload items they have around the house and create a safe way to interface with other users they have never met before. Whether you're a passive user who wants to rent your stuff taking up space, or a rental business looking for more customers, YouHook can help.
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Some key features that facilitate this goal are:
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KYC onboarding that allows the company to identify the users in case of a theft, or a predicament where authorities would need to get involved.
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Double confirmations on all rentals and returns to make sure both parties agree that the transactions went correctly and the item changed hands.
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Messaging forward interactions allow users to communicate quickly and efficiently to better facilitate the process.
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Detailed reporting to best understand issues as they arise.
The design of the site was built so that all of the site functions operate from three web pages: the landing page, an item summary, and a dashboard. the Ui was designed so that all features branch out from the core pages for a neat and simple experience.
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The sequences that control the site operations are all designed in a modular tile based system that operates on top of the site page so that users don't need to navigate through 10 pages to complete a task.
YouHook
IrvineMike42
Member since 2022
Irvine, CA
Verified Profile
Personal fitness coach based in sunny Santa Monica, CA. I have a massive collection of exercise equipment in my home gym, which is also available to rent. If you don’t see something you are looking for, let me know and I can probably find it!
Rental Score
4.9
Communication
4.9
Reliability
4.9
Item Condition
4.9
Michael Walker
62 Married
Personal Trainer
Irvine, CA
Most used
Bio
Mike is a personal trainer living in Irvine CA, who makes the two hour commute to Santa Monica, CA to work. Mike has been reasonably successful in his career and is getting close to retirement and ready to stop making the commute. Mike has amassed a large amount of equipment that he uses less and less as he gets older. He hopes to make some passive income by renting out the equipment.
Goals
• Mike is interested in creating a side business by renting out his equipment.
• Mike is ready to stop commuting to work every day.
• Mike wants to keep the equipment instead of selling it.
Motivators
Relaxed pace of life
Passive income
Retirement activity
Technology
Internet
Software
Mobile Apps
Pain Points
• Mike is competent enough to operate most websites and apps confidently, but lacks a strong understanding of configurations and settings.
• Needs his son's help to use many features on common platforms.
• Mike wants more space in his house.
Renter & Provider
YouHook was built with a robust rating system so you know who you're working with
In addition to the KYC verification system. YouHook features a rating system so that the user can see how another user stacks up before they decide to work with them. After each rental is compete the renter and provider enter a four step review sequence that gives a detailed overview of the experience.
The YouHook platform is built with trust and safety in mind. Once the review has been completed, other users can see how it went and decide whether they want to trust a user with their items, or if another user can be trusted to rent to.
Every user has a public rental history and renter score. After they complete their first rental to another user, a provider section becomes available to them that contains a dashboard to mange their rental process.
the Prototype
KYC onboarding
YouHook incorporates Plaid KYC software to verify each user's profile. Once the user is confirmed by thier ID, mobile, and email, the product owners have all of the information needed to track down problematic users and hold them accountable. the KYC makes sure that all users are verified.
The rental sequence
The rental process was designed to give both the renter and provider multiple points of contact and transparency. There are three separate ways to initiate messaging during the process and multiple automations to expedite the rental by directing each user to important information to review.
Search & Autofill
The item management process features the ability to search for similar items and autofill the item data to expedite the upload process. The site features a database recall system that keeps track of all of the description copy and provides a quick recall so that users don't have to repeatedly write copy for items.
Custom designed icons & navigation
All of the icons used in the YouHook platform were custom designed for a branded navigation experience
To provide users with a fun, safe and unique peer to peer platform, template icons aren't going to cut it. Each icon was built in Illustrator in order to maintain brand cohesion and look. This ensures that all line segments maintain the same width and the design style increases immersion in the experience.
Our Mission
With a lifetime of experience in livestock, Hairy Heifer was founded To provide Mini Highland enthusiasts with the Healthiest, Best Tempered, and Healthiest Mini Highland Pets Around.
The market for Miniature Highland Cattle is booming! People are loving these hairy companions. Mini Highlands are not only adorable, but they are gentle and sweet tempered pets. The industry has really taken off since 2020. My client has been in the cattle industry for years with a lifetime of experience. He was looking for a site that would facilitate his business and meet the industry standards.
Building Hairy Heifer
Goals
Hairy Heifer was designed for a cattle ranch in southern Texas. The first iteration of the site featured a custom auction platform, an education and care guide, and a roster of all the cows and bulls on the ranch. after launch the client found a new auction platform that featured additional marketing perks that he wanted incorporated into the site.
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the v2 of Hairy Heifer smoothed out the ui, added parallax frames to increase the presence of the wide open feeling by adding more open sky and cloud imagery. The ICP in the mini highland market are primarily women so the redesign featured a more minimalist approach to the design that closer resembled magazine layout.
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Hairy Heifer Cattle Co. Brand
The Hairy Heifer branding was delivered with the v1 of the site. The redesign featured an increase in the neutral color palette based on a mock up flier the client had made on his phone. The client was happy with the expansion of his idea and how it tied into the branding from the previous iteration.
TIGERCIDE
360 Design
v2.1 Completed February 2023
Tigercide is a Darkwave band based in Los Angeles and has been a client of mine since 2017. I have had the pleasure of taking on an art director role with the group through several album releases. When they needed to update their site for an upcoming vinyl release, I was tapped to help design a stripped down highly custom website in order to facilitate sales and create a sharepoint for streaming content.
Browser Player
The site was custom built with two main features: Custom media player & Custom store and checkout. The media player features all of the track, artist, and album data in one place with a planned update to incorperate video in v2.2
Mobile Media Player
The mobile player was designed to resemble the industry standard YouTube player. V2.2 will feature updates that incorporate smartcast and airplay features along with the video player function. As most users are accustomed to mobile streaming, the compact display on the mobile player was prototyped, tested, and revised several times before the final.