Activation & Retail
On-site and experiential design
Every company's marketing needs are not universal. Your business requires a custom tailored approach to reach a demographic. As the business owner, leader, or decision making team, it's important to research and understand who exactly the demographic is. Sometimes there can be a discrepancy between who you think is interested in a product or service vs. who is really buying.
Design for IRL
I am an expert when it comes to design for print, fabrication, and the manufacturing process. I take pride in creating distinct experiences with my client's CPG's and the overall retail experience surrounding their brand.
Retail Products
Labels & Packaging
Signage
PETG, Window Clings, Canvas
Brand Collateral
Business Cards, Brochure
Promotions
Gift Certificates, Gift Cards, Postcards
Retail Products
Over the course of my career, I have designed over 100 retail products and thier packaging. Dailee made up a large portion of them. I designed all of the key art, contributed and oversaw the copy delivery and organization, and managed two designers to prepare the prodcuts for the shelf.
Dailee Products
A hurdle faced by the New Remedies franchise offering, was that the emerging market brought with it uninformed consumers. In addition to marketing the sale of CBD retail, and CBD products, the awareness campaigns had to feature educational materials. The New Remedies educational infographics acted as key art for multiple campaigns. I led our team as our we researched and compiled the most important information on CBD and its effects in order to help consumers make informed decisions. We believe that education is the key to marketing a newly regulated product.
ALL8 FS Oils
All8 was a really fun brand to create products for. The name All8 is a reference to the 8 major cannabinoids which you can learn about here.
Compound
I enjoyed the Compound brand a lot. My goal was to create consumable products oriented toward gamers. Compound references cannabinoid compounds which this brand offered the largest variety of.
NR Bath & Beauty
The NR line was created as a generic product line available in the New Remedies franchises. It also worked as a testing environment for consumer trials in new formulas and products.
Signage
There's nothing more important than a well-crafted sign. Your signage serves as the face of your business, and it's the very first thing your potential customers see. I love to produce signage that is not only visually appealing, but to produce with materials that are long-lasting and durable. My fabrication partners are experienced professionals and dedicated to providing exceptional customer service every step of the way, ensuring your complete satisfaction.
NR Shelf Talker
Shelf Talker is a must-have for retailers who want to properly communicate important information about their products to customers. Whether you're trying to promote a new item or highlight a special deal, sleek and modern shelf talkers are designed to catch the eye of customers and draw them in closer, increasing opportunities for sales. Shelf Talkers can help take your retail store to the next level.
Vinyl Window Clings
My signage experience includes window vinyl and window clings that can be customized to your windows specific size & shape. I have extensive knowledge of traditional and modern techniques to create an eye-catching design that stands out. With Uv coated durable vinyl, I can ensure that the window treatments will look great and last. Your customers will love their retail experience.
NR Window Vinyl
When it comes to creating an environment that's both striking and functional, Window Vinyl is a game-changer. These designs for New Remedies needed to be adjusted for a gridded window in one of our locations. This led to the square design layout.
NR Hours Vinyl
New remedies was in need of an innovative method for posting the operating hours for brick and mortar businesses of all sizes. These custom vinyl designs were perfect for giving the storefront a professional look, while also providing franchisees with a one size fits all solution for posting their hours. I will work closely with you to ensure that you get the perfect sized design for your building.
InkApp Vinyl
Window Vinyl are a powerful tool for any business. That's why I work to design the highest-quality vinyl. This design for the InkApp features a QR code, so customers can scan on location to download the app.
Brand Collateral
I specialize in top-notch brand collateral for your business needs. Whether it’s business cards, brochures or on-site graphics, I am skilled at crafting professional and visually striking assets that will make your business stand out. I go above and beyond to ensure that your design is tailored to your company's unique brand.
NR Brochure
This brochure was designed to outline the education programs to a potential franchisee. They feature a custom cutaway graphic that makes a more detailed diagram of the inside of the synapses when the fold is opened. In order to meet the specific needs of your project, I research every client's industry to learn as much as possible about the market. My aim is to ensure that our design fits your brand and achieves your communication goals using a combination of color, typography, and images to create a visually appealing brochure.
NR Business Card
A business card is more than just a piece of paper with your contact information on it. It is an extension of your brand, a representation of you and your business. That is why I deliver custom business cards tailored to your specific needs. My designs are crafted to leave a lasting impression.
NR Coaster
A big part of the New Remedies marketing plan was partnerships and outreach. We found a lot of support with local venues and establishments, and the coaster was born! Part of the awareness campaign in local markets was to distribute coasters to local nightlife locations.
NR Receipt
In order to deliver the final design to the devs for the printed receipt, it had to be written out in a word processor. then it was formatted and the individual fields were coded to fill in the data.
Promotion
I have a great deal of experience in design for promotional materials. I understand the importance of creating designs that are more than just visually appealing. With every project I undertake, I aim to create a meaningful, engaging and interactive experience for end users. My commitment to using the latest technology and best practices in design, ensure that every project I take on pushes creative boundaries and meets my clients’ business objectives.
NR Punch Card
Want to make sure that your customers have incentive to purchase with the best discounts available? which is why we offer a range of promotional tools to help you save on your purchases. Our punchcard program is one of these tools, which allows you to accumulate discounts after a certain number of purchases. We also offer regular discounts on our products, as well as exclusive deals for our loyal customers. Check out our website to learn more about our various promotional tools and how you can save on your next purchase.
Raffle Winner
The product partners agreed to provide New remedies locations with raffle giveaway baskets for Valentines day. Each location got three of these certificates for the winners.
NR Post Card
New Remedies locations focused on event and partner promotions. here are a few of the postcards that were distributed prior to the events.
