Activation & Retail

On-site and experiential design

Every company's marketing needs are not universal. Your business requires a custom tailored approach to reach a demographic. As the business owner, leader, or decision making team, it's important to research and understand who exactly the demographic is. Sometimes there can be a discrepancy between who you think is interested in a product or service vs. who is really buying.

Design for IRL

I am an expert when it comes to design for print, fabrication, and the manufacturing process. I take pride in creating distinct experiences with my client's CPG's and the overall retail experience surrounding their brand.

Retail Products

Labels & Packaging

Signage

PETG, Window Clings, Canvas

Brand Collateral

Business Cards, Brochure

Promotions

Gift Certificates, Gift Cards, Postcards

Retail Products

Over the course of my career, I have designed over 100 retail products and thier packaging. Dailee made up a large portion of them. I designed all of the key art, contributed and oversaw the copy delivery and organization, and managed two designers to prepare the prodcuts for the shelf.

Dailee Products

A hurdle faced by the New Remedies franchise offering, was that the emerging market brought with it uninformed consumers. In addition to marketing the sale of CBD retail, and CBD products, the awareness campaigns had to feature educational materials. The New Remedies educational infographics acted as key art for multiple campaigns. I led our team as our we researched and compiled the most important information on CBD and its effects in order to help consumers make informed decisions. We believe that education is the key to marketing a newly regulated product.

ALL8 FS Oils

All8 was a really fun brand to create products for. The name All8 is a reference to the 8 major cannabinoids which you can learn about here.

All8 Brand

All8 1000mg 1oz bottle

Label for the All8 Tincture 1oz bottle. One key feature of this design are the isolated column for the brand. When displayed on the shelf the branding is very apparent to the customer when viewed from the shelf.

All8 1500mg 1oz bottle

Label for the All8 Tincture 1oz bottle. One key feature of this design are the isolated column for the brand. When displayed on the shelf the branding is very apparent to the customer when viewed from the shelf.

All8 3000mg 1oz bottle

Label for the All8 Tincture 1oz bottle. One key feature of this design are the isolated column for the brand. When displayed on the shelf the branding is very apparent to the customer when viewed from the shelf.

Compound

I enjoyed the Compound brand a lot. My goal was to create consumable products oriented toward gamers. Compound references cannabinoid compounds which this brand offered the largest variety of.