Marketing & Lead Gen
Get out there.
Every company's marketing needs are not universal. Your business requires a custom tailored approach to reach a demographic. As the business owner, leader, or decision making team, it's important to research and understand who exactly the demographic is. Sometimes there can be a discrepancy between who you think is interested in a product or service vs. who is really buying.
Infographics
With years of experience in designing engaging infographics, I have a deep understanding of how to apply design principals that make data visually appealing and easy to understand. My goal is to help brands convey their message in the most eye-catching and informative way possible. Whether you need an infographic for social media, a presentation, or any other marketing purpose, I’m here to help.
NR Education
A hurdle faced by the New Remedies franchise offering, was that the emerging market brought with it uninformed consumers. In addition to marketing the sale of CBD retail, and CBD products, the awareness campaigns had to feature educational materials. The New Remedies educational infographics acted as key art for multiple campaigns. I led our team as our we researched and compiled the most important information on CBD and its effects in order to help consumers make informed decisions. We believe that education is the key to marketing a newly regulated product.
Data Visualization
Data Visualization is a powerful tool in marketing that helps businesses present information in a way that prospects are able to make sense of large amounts of information quickly. I really enjoy creating data focused design, and strive to help my clients create an accurate and complete display to best engage their audience. Once the data is organized and layed out, it becomes easy to create charts, decks, signage and other insightful visualizations.
Velvet Tsunami marketing reach
1.1 billion social media impressions joined Artificial People at the W Hotel for a massive Los Angeles pride event. While I was the Chief Design Officer of Biz Incubate, our client Artificial People produced the event, and I was responsible for visually assembling the data regarding the marketing reach, in order to utilize it in the sponsor deck.
GATT Market Analysis
Gatt Solutions, a Biz Incubate client needed data displays and Infographics related to risks of firearms and how the product improved responsible firearms safety. I organized and designed this data display for the GATT Solutions fundraising pitch deck.
Experiential
I have been involved in the production of live events for most of my life. I grew up in a musical family where I would see my family members preform regularly as a child. This experience manifested as I became an adult. Since 2012, I have planned, produced, managed, and marketed over 300 live events in Los Angeles. I have planned and executed many on-site activations over the years. As my experience in live events grew, I have been invited to speak on panels about my experience.
Over the course of my career, I have self produced over 300 Art, Music, and cultural events in Los Angeles. While in this role, I also took on the responsibilities of brand activation and activity tracking, booking talent, marketing & promotion, and artist management. When it comes to events, I have become a one man army capable of pulling off massive executions in the face of every possible roadblock.
Notable Accomplishments
• I maintained a brand activation partnership with Pabst Blue Ribbon from 2015-2019 including 2
co-branded SXSW events in 2016 & 2017
• Worked with a long list of high level recording artists.
• Have produced events at almost every notable venue in Los Angeles, Including: the Troubadour, the House of Blues, the Roxy, Whiskey a go go, the Echo, Hotel Cafe, the Airliner, & many more.
• I produced an event with 93.5 KDAY in 2017, Hosted by CeCe the Mamacita.
• Produced a series called Legion of Boom that featured artist booths and Comic Books, similar to iHeartComics that ran from 2012 - 2018.
• Produced a regular warehouse underground event series from 2012-2016.
Event Fliers
As the producer of the events, I was also responsible for the promotion of the event. Here are a collection of some of the fliers for my own events a well as those of groups that I've worked with in the past.
New Remedies Advertisements & PromoCodes
As an experienced marketer, I've created countless social posts, magazine ads and print ads that have driven results. I use my expertise in marketing and advertising to create effective campaigns that speak to the target audience while maintaining a high level of quality in the delivery. Every ad needs a clear call to action so the audience knows exactly what to do next. Below are some templated social posts that I oversaw the production, and posts for discount codes for which I directed the shoot and laid out the typography and final design.
the Dailee Buyer's Journey
In my role as the Creative Director at Dailee Holdings, I developed and delivered a robust buyer's journey. I branded and formatted all of the documents both internally and consumer facing. I also crafted the entire program and wrote the scripts for text, email and phone outreach. I acted as editor for the final delivery.
Selling franchise in the US
In the United States, franchise law and oversight is enacted by the Federal Trade Commission. The regulations regarding the ability to franchise a business offering are complex to say the least. Every individual state has it's own regulations and ordinances as well. Without approval from the FTC, and then a secondary individual liscence granted by each state, a business is not allowed to operate under the terms and title of franchise. the term for a business offering that is similar to a franchise, but not authorized is called a "business opportunity" and does not require any of the protections or regulations attached to the franchise title. Dailee Holdings was the first CBD business in history that recived approval from the FTC paving the way for the industry.
My team worked directly with the legal team that represents McDonalds' franchise operations in the US to achieve this distinction, and I learned a great deal about US franchise law in the process.
The four stages of the sale
I developed this buyer's journey not only according to what would be considered best practices in marketing and sales, but also according to the terms set by the federal trade commission. This included restrictions on how the prospect could be shown each piece of documentation and the terms under which they could recieve them.
Lead Generation
The unique regulations surrounding this industry required a specialized approach. The three main channels of lead generation in this case were email collection via online quizzes, social media marketing, and paid leads.
Email Sequence
The unique regulations surrounding this industry required a specialized approach. The three main channels of lead generation in this case were email collection via online quizzes, social media marketing, and paid leads.
Social Media Ads
The unique regulations surrounding this industry required a specialized approach. The three main channels of lead generation in this case were email collection via online quizzes, social media marketing, and paid leads.
Paid Leads
The unique regulations surrounding this industry required a specialized approach. The three main channels of lead generation in this case were email collection via online quizzes, social media marketing, and paid leads.
Discovery Stage
MQL
for this stage of the process, I wrote outreach scripts for the SDR's to follow in order to get the prospects on a discovery call. Believe it or not, many prospects show interest at this stage and then don't make themselves available to speak further. This process was verified and meets all terms of the CAN-SPAM act.
MQL Outreach Script & SOP 1
The unique regulations surrounding this industry required a specialized approach. The three main channels of lead generation in this case were email collection via online quizzes, social media marketing, and paid leads.
MQL Outreach &
"Gone Dark" Script 2
The unique regulations surrounding this industry required a specialized approach. The three main channels of lead generation in this case were email collection via online quizzes, social media marketing, and paid leads.
Discovery Call Script & Worksheet
The unique regulations surrounding this industry required a specialized approach. The three main channels of lead generation in this case were email collection via online quizzes, social media marketing, and paid leads.
the Demo /
SQL
Once the lead has expressed their interest, and the sales team has confirmed their ability to own and operate a franchise location, it's time to walk them through the business model.
SQL StageOutreach Script & SOP
The unique regulations surrounding this industry required a specialized approach. The three main channels of lead generation in this case were email collection via online quizzes, social media marketing, and paid leads.
Demo Call Worksheet
The unique regulations surrounding this industry required a specialized approach. The three main channels of lead generation in this case were email collection via online quizzes, social media marketing, and paid leads.
Demo Call Script
The unique regulations surrounding this industry required a specialized approach. The three main channels of lead generation in this case were email collection via online quizzes, social media marketing, and paid leads.
Post Demo, Application & FDD
After the potential buyer has been presented the business model and confirmed they would like to proceed in becoming a franchise owner. the post demo sequence walks them through the next steps.
Post Demo Outreach Script
The unique regulations surrounding this industry required a specialized approach. The three main channels of lead generation in this case were email collection via online quizzes, social media marketing, and paid leads.
Franchise Application
The unique regulations surrounding this industry required a specialized approach. The three main channels of lead generation in this case were email collection via online quizzes, social media marketing, and paid leads.
FDD & 15 day close
The buyer's journey is completed when the prospect has submitted the application. After their submission, Dailee would send out the FDD. The first page of the FDD was a receipt that the prospect would have to sign in order to begin the 15 day timeline until the sale could commence.